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The real problem we are solving at Bridj

Updated: Jul 6

Marketing isn’t broken. Far from it. It’s just often misaligned with sales.


Sales teams spend hours every week in discovery calls, demos, negotiations, learning what customers actually care about. They get the raw, unfiltered voice of the buyer.

And then?

That insight either sits in a notepad, gets lost in a CRM comment, or just disappears into the ether. Often the latter….


Meanwhile, the marketing team is expected to “drive pipeline” based on buyer personas, keyword research, or, let’s be clear, internal hunches.

The result?

Campaigns that sound and look slick but don’t stick. Messaging that’s clean but not convincing. Lots of content, not much conversion.


This isn’t a tech problem. It’s a human one.


At Bridj, we believe the most untapped marketing resource in your company is your sales team’s conversations. That’s where your buyer truth lives, objections, hesitations, unexpected use cases, shifts in language, sentiment, and right now, most companies are leaving that insight on the table.


So what are we doing about it?


Bridj captures the signals and insights from your sales conversations and turns them into real-time marketing intelligence. Not just transcripts and summaries or sentiment scores, actual insights you can act on.


We help your marketing team answer questions like:


  • What are customers actually saying about our pricing?

  • Which features are being mentioned most by enterprise vs SME buyers?

  • What themes or objections are trending that we haven’t tackled in our content yet?


And we don’t just surface the data. We turn it into action:

Automated content and briefs. Campaign suggestions. Message testing. Marketable angles grounded in reality, not assumption.


We’re not here to replace marketers or sideline strategy - far from it. We’re here to supercharge what’s already working - by bringing clarity where there’s currently just noise.


If that sounds like something your team’s been missing, we’d love to show you how it works, so leave your details above and one of the team will be in touch.

 
 
 
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