Why we are building Bridj, and why (most) MarTech needs a rethink.

Let’s be honest: the relationship between sales and marketing in most companies is at very best, ok, and at very worst, broken.

I can say this with a decent amount of authority, given I have been a marketer for 25(ish) years, working agency side and in-house across multiple industries.

They’re supposed to be working towards the same goal, growth. But in reality? Marketing’s off chasing MQLs with the latest shiny campaign, and sales is drowning in admin, chasing leads that don’t convert, and wondering why marketing isn’t helping them close deals or asking 'why can't we get some good, hot leads?'.

As I said I’ve seen this up close. Repeatedly. Across industries. It’s not just frustrating, it’s costly. Deals fall through the cracks. Good leads get ignored. Marketing becomes a black box. Sales gets siloed. And leadership has no clear picture of what’s actually working as they hear two different versions of the same truth.

That’s the real reason we are building Bridj.

Not because the world needs yet another martech tool. But because most of the tools out there just aren't built for the companies that actually need them most, SMEs and mid-market businesses.

The flashy enterprise platforms? They’re overkill for smaller teams. They're complicated, expensive, and designed for companies with teams of analysts and ops specialists. The “SME-friendly” tools? Too basic. They’re either disconnected from sales, too campaign-focused, or they rely on guesswork instead of real data.

So here’s the problem we couldn’t ignore: There’s no smart, accessible, results-driven way for SMEs and mid-market teams to actually connect the dots between what their sales team is hearing and what their marketing team is doing.

Bridj fixes that.

We will turn real sales conversations into marketing intelligence. No more guessing what messages resonate. No more relying on generic personas. Just real insights from real buyers, fed straight into your marketing strategy.

Automated, intelligent, human-focused.

Marketing gets sharper. Sales gets support. Leadership gets visibility. Everyone wins.

This isn’t about dashboards and vanity metrics. It’s about building a system that finally works for the companies doing the hard work, the ones that don’t have unlimited resources, but still need to grow fast and grow smart.

So if you’ve ever sat in a meeting wondering why your sales team isn’t using the marketing materials you spent weeks building, or why your marketers seem to be misaligned with what sales are hearing, you're not alone. That’s the gap we’re closing.

Jamie

Founder, Bridj